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As Seen on the Big Screen: When Context Affects Customer Choice, it’s...
Topic: ContextualizationTags: contextualizationretail marketingpersonalizationContextualization, as a concept, seems simple: it determines the conditions and the meaning in which something happens....
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What is Contextualization? Check Out Our Six Explanations
Topic: ContextualizationTags: retail marketingcontextualizationmobileYou've heard of the 'six degrees of separation' (Keven Bacon), but we've got a brand new theory for you. If you're interested in the...
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It's Time to Give your Customers the Attention They Deserve
Topic: ContextualizationTags: contextualizationDo you wish your digital marketing campaigns returned higher conversion rates?It seems simple, but giving your customers exactly what they want and the...
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The Future of Mobile is Contextualization
Topic: ContextualizationTags: contextualizationpersonalizationmobileA new app from Yahoo is trying to contextualize our mobile phones. Aviate is a new home screen for Android phones that over time...
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6 Reasons Contextualization is Helping Marketers
Topic: ContextualizationTags: contextualizationdigitalmarketingpersonalizationThe success of contextualized marketing can be boiled down to one main asset: the capability to identify and give your...
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Les enjeux de la contextualisation dans une stratégie marketing omnicanal
Topic: ContextualizationTags: contextualizationomnichannelLe client a pris le pouvoir : Toujours plus connecté, il interagit désormais de manière proactive avec les marques. Ce changement de paradigme...
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Vers une nouvelle génération de DMP ?
Vous avez certainement entendu parler des DMP. Ce buzz word de plus en plus répandu dans le monde du marketing digital fait référence aux puissantes plateformes SaaS capables de centraliser, de...
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Contextualisation des campagnes marketing : 6 raisons de s’y engager
L’expérience d’achat des consommateurs est aujourd’hui sous influence du contexte. Il ne suffit plus d’afficher en vitrine ou sur son site un « -20% sur tout » ou d’envoyer un email avec une grosse...
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The importance of contextualization in customer relationship management
Traditionally, customer relationship management (CRM) refers to the strategies marketers employ to actively manage the customer experience; the marketing programs they design to influence specific...
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Pure players du e-commerce, misez sur la contextualisation !
La prise en compte des données de contexte pour personnaliser les campagnes marketing est de plus en plus souvent mise en œuvre par les enseignes de distribution. Plus que tout autre, et bien que...
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